Thursday, June 22, 2017

For whom is your Social Media Marketing?

Working in digital marketing company for nearly 4 years now, it has widened my understanding of how social media marketing affect a brand. 

"If your brand marketing on social media is for everyone, it is for no one."

I read this in one of the blogs on social media marketing and have rephrased it in my own words. 


Quick test: Who’s your audience? Which market are you looking to explore? Your products? If you are like most enterprises that sell multiple products or offer different services to multiple audiences, you might have two, three, or different audiences which you are trying to target with the same content initiative. Is that really working for you or for your brand?

Four questions...

Whether your goal is to sell or serve more, you need to get focused on your core audience. If you haven’t already, answer these questions and make sure your entire marketing team puts all their efforts in that direction.
  1. Who? Who is the audience for each post on social media sites? Who is the specific audience you are targeting on these platforms?
  2. Why? Why are you doing this? What is that you see to call social media marketing initiative a success? (Do you need to it to drive sales, save costs, drive customer loyalty, or increase brand identity?)
  3. Outcome? What’s in it for the people? How are you making their lives better or easier in some way? What’s the pain point you are solving for them?
  4. Replacement factor? If you do not provide information about your products or services to your audience, would they care or notice? Will they find the information elsewhere? Is what you are saying really that important to them?
While all these questions are important if you have multiple responses to “who,” the other questions are almost impossible to answer. Having multiple audiences reduces the value of your communication and it has less impact on your audience and will be almost impossible for you to accomplish your social media marketing goals.

Next step...

Social Media Marketing is simple, but never get overly complicated with the available solutions. This is as simple as analyzing, getting your marketing team together and discuss. Many times, online marketing initiatives start with a singular audience focus but expand over time to multiple audiences. If that is the case, it is best to start with low-performance initiatives first. This will help you focus on your core audience, and use other platforms or initiative to communicate with your secondary audience.

Finally, your brand may not need an online marketing initiative targeted to every audience.

Monday, June 12, 2017

...paid immortality

...while standing in a long
never lasting queue


at Supreme’s palatial home

a feeble call
entered my
(Y)ears


“Hey!
It will be eons
till you reach the hell
in there
I can make it faster”


“Why do you say that?
and
who the hell are you?”


“Do not ask
who I am
just say ‘yes’ or ‘no’
to my offer
Mortal”


Confused
I stood my ground
on deciding


With a sigh
I gave up
on waiting


“Okay!
What’s the deal?”


“Handover all that you have
not under the skies
but
under the table
where I tell you
and
wait for your turn
in coming centuries”


“That’s not a good deal
I cannot wait”


“Waiting is prerequisite
My Beloved”


“I see

leave it

I said
I cannot wait


I would rather
speak with angels to let me in
instead of sweetening you, Yama”


“The so called angels
wouldn't entertain you at all
they are busy
tallying inducements
collected to date
which I passed on to them
Mortal”


Still confused

standing there
I decided to quit
queuing-up
for
paid immortality...

Monday, May 29, 2017

The Importance of Graphic Design in Social Media

The term “Graphic Design” usually reminds about advertising industry or print media where ads are visualized, created and published after laborious hours of laying out elements till final design of the advertisement. However, in early days of advertising; designing was of less importance while conveying the message was of priority.  

The sense of designing grew when colored prints of ads were available and a message could be presented in various ways.

The advertising industry has seen a lot of changes in the past couple of decades; especially when the world got hooked onto digital communications. Earlier, digital world was limited to a website or email, but after the introduction of social media, the advertising industry has evolved for the good. Traditional ads that appeared in newspapers, magazines, or journals, reached a limited audience of a city, state, of a country, but due to social media, same ads are reaching beyond all territorial boundaries.

Today, whatever the medium - online or print, in the absence of designing - graphic designing, specifically; all forms of advertising will be ineffective. Graphic designs make the ads appealing and it forces the audience to look at the ad, at least once. Graphic design plays an increasingly important role not only in building brand awareness & recognition but in attracting the attention of users.

The moot question still remains unanswered - what role does graphic design play in social media?

However, with the growing use of digital means of communication, the span of attention of users has decreased over the years, and hence, most users love to catch-up relevant information in very few seconds. Since many people are visual learners, they’ll remember a brand better when they see some visuals about it, instead of hearing or reading about it.

A well planned graphic design or placement of logo play a big role in how a product or service is perceived by the social media user. An attractive graphic design helps to strengthen a brand, build trust with the consumer and make the business seem larger than it is.
A well-designed graphic can also lead the user to post links on his/her own social media profile/page; this directs potential customers back to the brand's website or social media platforms or maybe even start a viral campaign with unlimited potential.

Finally, graphic design should be large and detailed enough; so that, visitors to the social media page can easily recognize the image. It should not be so large which takes a long time to load. The design or advertisement layout should emphasize on the proper selection of image and the message to be conveyed. The merger all elements in the right proportion helps a brand to build brand recall and reputation, in the long run.

So, can we say, Social Media is an optimal alternative to traditional advertising, today?